Paul Bailly, ambassador for Saint-Omer cauliflower

history, landscapes, cultures...

Confrerie Du Chou Fleur @claire Decraene2

He fell into cauliflower by chance, and the love affair has lasted almost 50 years. Grand Master of the Confrérie du chou-fleur de Saint-Omer, Paul Bailly defends and promotes this emblematic vegetable of the Audomarois marshes all year round. Choux devant!

Coopérative des maraîchers de Saint-Omer

At SIPEMA, the Coopérative des maraîchers de Saint-Omer, Paul Bailly is a bit at home. It has to be said that he spent 34 years of his life there, up to the position of director. So he’s no stranger to marsh vegetables! A living memory of the evolution of market gardening, he lived through the creation of the first sales dial, which freed up the cauliflower trade in the 70s, as well as mechanization, land consolidation, the increase in plot size and the decline in the number of market gardeners. “From 300 in the 70s to around 30 today”, he points out.

Confrerie Du Chou Fleur @claire Decraene 1

Master of the Cauliflower Brotherhood

When the time came to retire in 2008, this hyperactive son of farmers, already well invested in the life of his village Ouve-Wirquin, decided to join the Confrérie du chou-fleur de Saint-Omer in 2014. “The Confrérie had already existed for 10 years, presided over by Roger Winock, a former market gardener. Its creation had been suggested by Michel Théret, creator of the confrérie de l’endive, an extraordinary man and active member,” he recounts. Since then, he has dedicated himself and a team of merrymakers to “making cauliflower known, tasted, consumed and appreciated”.

Committed and famous members
There are around twenty of them, including chefs, market gardeners and lovers of Saint-Omer and the Audomarois marshlands (no surprise to find the director of the Saint-Omer Office, Julien Duquenne). Each year, after a year’s training, new members are inducted at a grand Chapter that is both solemn and convivial. Each member swears an oath to relentlessly consume and defend summer cauliflower. Honorary members swell the ranks, like Bacôve restaurant chef Camille Delcroix or Sophie Warot, president of the Parc naturel des Caps et Marais d’Opale and departmental councillor.

The Brotherhood's motto
Cauliflower is our pride and joy. Well-white, tightly-packed and forming beautiful bouquets, I vow to enjoy it from June to November, in this summer of light, in keeping with our motto: quality always.

Market garden and cauliflower
©Market gardeners and cauliflower|Claire Decraene
Gourmet get-togethers
And concretely, what do they do? “We take part in numerous events to promote the consumption of cauliflower,” explains Paul Bailly, citing “the Semaine du Goût, the Salon Nature et Terroir de la LPO du Pas-de-Calais in November, the opening of the tourist season, the opening of the cauliflower campaign in June, and New Year’s Eve ceremonies, i.e. some thirty events a year.” Some create recipes, others parade during chapters of neighboring brotherhoods. And you’re not likely to miss them, with their official attire: a green toga with white piping, a cauliflower-shaped headdress and a medal engraved with the Saint-Omer coat of arms and a bacôve loaded with cauliflowers.
Chou Fleur Sur Bacove P. Hudelle Balades En Audomarois 2
©Chou Fleur Sur Bacove P. Hudelle Balades En Audomarois 2|P.Hudelle - Balades en Audomarois
The Hauts-de-France region is the leading producer of summer cauliflower, ahead of Brittany.

2024: the year of 20 years!
The year promises to be rich in events, as the Confrérie celebrates its 20th anniversary. Don’t miss the traditional Cauliflower Walk in May, departing from Sipema, with soup tasting in the marsh. In June, an exceptional Grand Anniversary Chapter will be held, with the traditional Place Foch parade and the induction of new members.
Keep up to date with all the latest news from the Confrérie on Facebook.
Hauts-de-France train with the cauliflower brotherhood
En avril 2022

Les
portraits
du pays
de Saint-Omer
DJI_0015
©DJI_0015|Tourisme en Pays de Saint-Omer
Portrait of Jean Réveillon, a lover of the Audomarois marshes
A former racing cyclist, then journalist and TV station owner, Jean Réveillon chose to settle in Saint-Omer when he retired. The septuagenarian nonetheless retains many...
Read more
Maillocheco 9
©Maillocheco 9|Tourisme en Pays de Saint-Omer
Portrait of Julie Decriem, the art of glassmaking
Glass has been made in the Saint-Omer region for a very long time. This is still the case at Arc International, the huge local glassworks. On the craft side, Julie Decriem is...
Read more
Portrait Nicolas lemay 01©Tourism in PSO
©Portrait Nicolas lemay 01©Tourism in PSO|Tourisme en Pays de Saint-Omer
Portrait of Nicolas Lemay, founder of Audo’land
It is impossible to stroll through the Saint-Omer Christmas market without coming across the silhouette of Nicolas Lemay, at the foot of the Ferris Wheel.We went to meet this...
Read more
consul2
©consul2|Tourisme en Pays de Saint-Omer
Portrait of Jean-Luc Montois, a heritage enthusiast
Jean-Luc Montois is Honorary Consul of Sweden in Lille. When it came to choosing a town in the region to settle in, he didn’t hesitate: he bought a centuries-old building...
Read more
Market garden and cauliflower
©Market gardeners and cauliflower|Claire Decraene
Portrait of a market gardener Xavier Morel
He is one of the heirs of a vegetable garden on the water, shaped centuries ago by decades of market gardeners. In Clairmarais, Xavier Morel perpetuates the tradition of...
Read more
Camille Delcroix Maison Du Marais © Tourisme En Pays De Saint Omer (10) Min
©Camille Delcroix Maison Du Marais © Tourisme En Pays De Saint Omer (10) Min|Tourisme en Pays de Saint-Omer
Portrait Eating at the table of a Top Chef
Camille Delcroix (winner of season 9 of Top Chef) has chosen Saint-Omer, in the Hauts-de-France region, to create his first gourmet restaurant. Seduced by the town’s...
Read more